Why animation? Is it cheaper?
I have been asked this question throughout my career, my short answer is YES and NO at the same time, choosing animation shouldn't be solely about cost but the subject, tone of voice and feeling you want to invoke for the audience.
Animation isn't as simple as picking up a camera and hitting the record. It's a blank canvas that you can fill as you desire, tailored to your specific needs and budget.
Then, why choose Animation
Before considering the cost, it's important to focus on the campaign's subject and objectives. Animation can be cost-effective in many situations, but it depends on the specific scenario. If you are comparing it to a situation where someone uses just one camera without the need for travel or any special setups, animation might appear expensive. However, when contrasted with complex multi-location filming, animation tends to be more affordable. Also, animation isn't a substitute for anything; it's a powerful tool on its own to engage the audience, and there are numerous animation styles to choose from. When deciding consider the unique offerings that animation can bring.
Imagination is the only limit
If it isn't possible or too expensive to film, animation is the answer. It can put a man on Mars with just some layers and keyframes.
The true time travel
Did the story you want to tell happen off-camera? Animation can fill in the gaps and create scenes not just for past, but the future as well.
Extension of the branding
Animation is extension of your brand as it allows to create visuals align with brand guideline.
Sustainability
Animation is low impact production, When you don’t have to leave your desk create a film, your carbon footprint is significantly minimized.
Diversity
Animation is globally local, as it doesn't belong to any specific region, allowing for adaptation and customization according to the specific needs of each region
Its a Fact
Animation can bring data to life in a way where the audience can easily take real meaning from it.
Its always a trend
Animation is at the forefront of transformative technology, defining the look of VR, AR, and the metaverse.
All the facts and information provided above are based on my personal views and are intended solely for educational purposes