The Art of Leadership
by BMW.

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2020

 

Brief:
Create a bespoke hub to host 7 branded films along with the ability to read articles .

Creative Solution:
Aim to make user-friendly, Video views was the primary goal. We looked at a streaming platform like and see how they make watching video seamlessly, we took inspiration from there and created a simple a user-friendly UI.


My role:
Overall UI concept and Direction.

Credits

Art Director: Adnan Kazi
UI Designer: Alexandre Pave-martinot
Developer: Connor
Digital Lead: Iain McDonald
Producer: James Sharpe

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