The Solution

I was inspired by the Mastercard series called Priceless, I pitched the idea to my seniors, that what about we create a series called “Destination” which showcase city/location/place to attract CNN Tourism clients.

Not only a Digital product but with add-ons like TVC, Pre Roll, Social and traffic drivers.

I single handed did all the design and animation and worked to make it presentable and sellable to client in my downtime. Idea was hit, it got sold to one of the client, but bummer was they not just want to be part of series they want to own it.

After year or so, we still felt that solution can be extended, after some exploration
and a lot of thinking and collaboration with team members, we created three new products.

Discover - for Tourism and Travel
Access - for Business Industries
Engage - for Events