Brief

First ever brand guideline to prompt tourism for
Democratic Republic of the Congo.

UNWTO’s initiative.

Creative Thinking

Tourism is one of the subject where countries shows relaxing beaches, ski etc, but when it comes DRC I didn’t wanted to filter or shy away from facts, I wanted to show untouched, wild and free tourism, not for everyone but for the wildest and adventurist.

My Role: Design, Art Direction, Creative Concept & Animation

Initial Design & Concept