Brief
CNN’s in-house brand studio previously known as TCP - Rebranding to new name “create”
Creative Thinking
CNN is world known brand, We followed all the parent guideline and created a bespoke brand look which works within or as standalone.
My Role: Design, Art Direction, Creative Concept & Animation
Initial Design & Concept
The Solution
create logo ends with CNN badge to compliment the parent brand.
We can’t the font, but mine thought show whats goes behind the screen.
Hatching technique used to ensure brand stand outs but within CNN parental guidelines.
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