DHL - Letter to the Moon -
Branded Content Film across CNN Business and DHL Platforms
Background Story
On social platforms, the first few seconds are quite important to engage the audience, my executive producer was very keen to come up with some ideas which engage the audience instantly. The iconic visual of the first Moon Landing made our life very easy. but knowing these visuals been seen million times we wanted to stand out, and created a bespoke and unique animated transition introduction element to the film. It works out very well.
My Role: Art Director
I worked very closely with the Executive Producer, the biggest challenge was to license the footage, credit goes to him and production team to license the iconic and historic footage from from NASA. After license sorted we got access to hundreds of iconic footage to play with and we created a seamless intro with bespoke upwards transition to engages the audience instantly and seamlessly.
Team
Art Director: Adnan Kazi
Animation: Adnan Kazi & Elise Boutros
Director: Narghi
Editors - Benjamin New
Executive Producer: Martin Laing
Note from Native Advertising Insitute
The CEO of the Native Advertising Institute has shared a video that highlights the reasons the campaign was awarded the win.