Lexus - Pioneering Spirits - Edo Kiriko Glass
Branded Content Film across CNN Style
Background Story
CNN's in-house brand studio Create was approached by a client to showcase how Lexus appreciate fine craftsmanship to put Lexus as settle brand awareness to show fine craftmanship and Lexus align.
My Role: Pre-Production Art Director
I was given a synopsis that we are going to film Edo Kiriko Glass craftsman in Japan, I visualized the whole branded film frame by frame, what to film, and the style of filming which is red and bluish-green to give the mood of the film
Team
Pre-Production Art Director: Adnan Kazi
Director: James Sharpe
