Access Bank
Animated TVCs
Articles
https://advertisementfeature.cnn.com/2021/access-bank/
Background Story
CNN's in-house brand studio Create was approached by the sales team to produce animated TVC with limited budget. Client existing creative approach was not ideal for CNN global audience, so we created a new visual image of the brand through this new animated TVC.
My Role: Director, Art Director & Animator
The first challenge was we faced, to find a style of illustration that isn’t linked or used by the bank’s competitive bank. Isometric approach did the trick.
Team
Director & Art Director: Adnan Kazi across all three TVCs
Initial Design: Adnan Kazi
Film One - Animation: Adnan Kazi
Film One - Second Animator: Luke Marsh
1st & 2nd TVC Storyboard - Luke Marsh
3rd TVC Storyboard: Joe Le Huquet
2nd and 3rd TVCs Animation: Joe Le Huquet
Producer: Angela Confeggi
Script: Angela Confeggi & Oliver Barter
Project Manager: Weronika Karecka
Film One - Dream More
In this 30s short animated TVC, we focused on Fin-tech and the importance of moving money, featuring Access Bank’s products with the highlight of Facepay tech.
Film 2 - Grow More
In this second animated TVC, focus on how Access bank supports a growing number of new businesses, entrepreneurs as infrastructure, cities grows, new initiative banking solution are there support to make it happen.
Film 3 - Be More
In this third animated TVC, focus on how Access bank supports a growing number of new graduate and helping young generation with their Lead initiative with training, helping young generation to realise their dreams.
